Services and Pricing Ballparks

Services -- Writing, Editing, PR and Marcom Support.

While public relations remains the primary focus of our business, we make an effort to go beyond PR, offering support for corporate communications tasks that often go hand in hand with public relations and marketing.
 
This means that we can not only write your press releases -- but your brochure, sales correspondence, or website text as well.  In addition, our long experience in publishing, high-technology and the media means that we can also compose your company newsletter, assist you in direct mail projects, or simply provide freelance writing, proofing or editing support whenever you need it!

 
PR support Options and Types
 
At Paranoid, we pride ourselves in offering our own specialized brand of "E-PR," electronic public relations for today's digital world.  We know how to contact the press in the ways they most prefer, and we do so with courtesy and know-how.  Most of our contacts are press professionals we've talked to for ten years or more.  We value reporters and media professionals, and let them know it (after all, many of us at Paranoid are former reporters or editors).  Therefore, every story achieved is something we thank our contacts for, with sincerity, professionalism, and tact.  We make sure to adhere to the highest standards of courtesy, and reporters respond to that.  They deserve nothing less from us, after all.  Without them, our clients won't be seen by anyone.
 
Big-Firm Support -- As a successful and results-intensive small firm, we've also provided ongoing public relations, marcom and project support to some of the nation's most respected agencies and PR firms, including such names as Elgin DDB, Corey & Company, Carey Keller Anderson, and SMASH.  So if you're in the creative biz and need a little help on an especially intensive project?  Give us a call.

Our professionalism and commitment to excellence make us the perfect off-site addition to your team.
 

PR Support for Any Need
 
Too busy to keep the press releases flowing?  Let us.  Through the power of PR, we can:
 
• Spread the Word on Your New Personnel, Equipment, Expansions, or Services
• Enhance, Support and Emphasize Your New Ad Campaign, Brand or Website Launch (or Relaunch)
• Get the News Out About Your New Look, Direction or Logo
• Promote Your Product(s) and Services to Tens of Thousands
• Tell the World About Your Accomplishments and Successes
 
And much, much more.
 

Support on Retainer
 
Retainers offer everything you need in one flat rate -- ongoing, steady support, with our fees simply increasing according to desired intensity.
 
Rates:  $1500 – $5000 per month (USD) low to high intensity support
 
Retainer tasks accomplished as-needed would include press releases, pitches, media kits, bios, web content, MarCom and direct mail content, as well as the constant supervision of your PR goals and accomplishments, discussions with the media, etc.  I’d also work with and respond to the press daily, pitching a certain number of contacts on a biweekly basis while conducting intensive press and news pitching, as well.
 
Retainer Support:
 • Keeps your budget where you need it – with no hidden fees or costs (we don’t even charge you for long-distance, materials output, photocopies, or postage – just anything shipped above First Class);

• Means Seamless, Immediate promotion to your most desired business targets, where they’ll be most effective for you from a sales point of view -- as well as any other awards, accomplishments, services, equipment, personnel, or news items that deserve (or demand!) coverage.

• Covers you for support no matter what the task – from media kits, to press releases, one-sheets, web content, MarCom, and more;

• Enables us to pitch the media on your accomplishments on a constant basis, significantly increasing your results and decreasing timelines.

• Gives you your own seasoned and experienced PR and marketing department in Paranoid PR, available to you on a daily basis!

• Increased cachet for yourself and your work industrywide as we promote your new projects, sales, successes, personnel, clients (where desired), and results.

• Offers gradually increased visibility through carefully crafted and targeted press releases to promote your growth and accomplishments.  And increased reach to prospects in those key markets through a combination of
intensive press, marketing, and promotion efforts, including pitches to industry notables, news support on your web site, and a specialized press kit which will grow as your PR and project successes do.

• Results in the added perception of success for your company (valuable in itself) which then leads to increased revenues and cachet throughout your industry -- as well as a substantial increase to the perception of your company’s net worth worldwide!
 

Retainer Fees (How they Work, and What You Get)
 
To begin support on retainer, we simply require receipt of a fee equaling one month’s support up front (most firms require six), with the fee for each ensuing month due at the end of that next 30-day period.  And except for postage and shipping above Letter-sized First Class, unlike any other PR firm out there, we cover all of the other charges we incur, such as long-distance, telephone or internet usage, design time, etc.  Your fee is your fee, and that’s it.
 

Per-Project Support
 
Per-project support, while much more limited than retainer support, can be really valuable for the budget-conscious.  So following are a few options which might enable you to get some valuable support right away, even on a modest budget:
 
Basic Per-Release Support:  1 Press Release (Composition, Layout, Revision, Sendout)

Cost:  $750 USD; Timeline: Between 24 hours and 7 days, depending on turnaround of information and revision.

Includes: 1 press release, created, revised, and sent out by us to an excellent “hot list” of top newspaper, magazine, Internet and other contacts contacts.  No follow-up, but it gets you started on a modest budget.
 
High-End Per-Release Support:  1 Press Release Mini-Campaign (Including Follow-Up and Reportage)
Cost:   $1350 USD; Timeline: 10-14 days, depending on turnaround of information and revision.
Includes: 1 press release, created, laid out, composed, and sent by us to our top newspaper, magazine, Internet and other contacts. Includes one round of follow-up with contacts over a 10-day period, with reportage to you on anticipated coverage.
 
Full Per-Project Support on 2 or More Press Release ‘Mini-Campaigns’ to Prime Contacts

2 Mini-Campaign Releases:  $2450 USD; 3 Releases:  $3600 USD; Timeline: Typically 2-3 weeks per release
Includes: 2, 3 (or more) high-end press releases, created, laid out, composed, sent out by us to our top newspaper, magazine, Internet and other contacts .  We’d also follow up on these with (courteous) duplicate sendouts via fax, e-mail and U.S. Mail to ensure receipt by primary targets, and would then follow up, reporting back to you on potential coverage.
 

Other Services, Rates & Options
 
Writing, Editing, General Marcom Materials Support
 
Here at Paranoid, we offer a variety of fast, affordable, and quality writing and creative support services to meet your needs.  These include:
 
Brochures
Direct Mail Pieces
Letters
Proposals
Company Newsletter Articles
General Proofing & Editing
 
— And more!  We're also that vital "second pair of eyes" if you just need some quick proofreading on deadline.
 
Please call or e-mail us for a project quote, and more information.  And check out the attached samples page for a glimpse of what we've done for other companies nationwide, including CRI (a Division of IBM Europe), Alpha Cine Laboratories, Corey McPherson Nash, and SMASH Advertising.
 

PR Campaign Support & Pickup:
Press Follow-Ups ($75/Hour)
Content Composition & General Creative ($150/Hour)
Database Updates ($75/Hour)
Database building and management (Results in ACT!, Outlook, Excel, and more).