Services -- Writing,
Editing, PR and Marcom Support.
While public relations remains the primary focus of our business,
we make an effort to go beyond PR, offering support for corporate
communications tasks that often go hand in hand with public relations
This means that we can not only write your press releases -- but
your brochure, sales correspondence, or website text as well.
In addition, our long experience in publishing, high-technology
and the media means that we can also compose your company newsletter,
assist you in direct mail projects, or simply provide freelance
writing, proofing or editing support whenever you need it!
PR support Options and Types
At Paranoid, we pride ourselves in offering our own specialized
brand of "E-PR," electronic public relations for today's
digital world. We know how to contact the press in the ways
they most prefer, and we do so with courtesy and know-how.
Most of our contacts are press professionals we've talked to for
ten years or more. We value reporters and media professionals,
and let them know it (after all, many of us at Paranoid are former
reporters or editors). Therefore, every story achieved is
something we thank our contacts for, with sincerity, professionalism,
and tact. We make sure to adhere to the highest standards
of courtesy, and reporters respond to that. They deserve nothing
less from us, after all. Without them, our clients won't be
seen by anyone.
Big-Firm Support -- As a successful and results-intensive small
firm, we've also provided ongoing public relations, marcom and project
support to some of the nation's most respected agencies and PR firms,
including such names as Elgin DDB, Corey & Company, Carey Keller
Anderson, and SMASH. So if you're in the creative biz and
need a little help on an especially intensive project? Give
us a call.
and commitment to excellence make us the perfect off-site addition
to your team.
PR Support for Any Need
Too busy to keep the press releases flowing? Let us.
Through the power of PR, we can:
• Spread the Word on Your New Personnel, Equipment, Expansions,
• Enhance, Support and Emphasize Your New Ad Campaign, Brand
or Website Launch (or Relaunch)
• Get the News Out About Your New Look, Direction or Logo
• Promote Your Product(s) and Services to Tens of Thousands
• Tell the World About Your Accomplishments and Successes
And much, much more.
Support on Retainer
Retainers offer everything you need in one flat rate -- ongoing,
steady support, with our fees simply increasing according to desired
Rates: $1500 – $5000 per month (USD) low to high intensity
Retainer tasks accomplished as-needed would include press releases,
pitches, media kits, bios, web content, MarCom and direct mail content,
as well as the constant supervision of your PR goals and accomplishments,
discussions with the media, etc. I’d also work with
and respond to the press daily, pitching a certain number of contacts
on a biweekly basis while conducting intensive press and news pitching,
• Keeps your budget where you need it – with
no hidden fees or costs (we don’t even charge you for long-distance,
materials output, photocopies, or postage – just anything
shipped above First Class);
• Means Seamless, Immediate promotion to your most desired
business targets, where they’ll be most effective for you
from a sales point of view -- as well as any other awards, accomplishments,
services, equipment, personnel, or news items that deserve (or demand!)
• Covers you for support no matter what the task –
from media kits, to press releases, one-sheets, web content, MarCom,
• Enables us to pitch the media on your accomplishments
on a constant basis, significantly increasing your results and decreasing
• Gives you your own seasoned and experienced PR and
marketing department in Paranoid PR, available to you on a daily
• Increased cachet for yourself and your work industrywide
as we promote your new projects, sales, successes, personnel, clients
(where desired), and results.
• Offers gradually increased visibility through carefully
crafted and targeted press releases to promote your growth and accomplishments.
And increased reach to prospects in those key markets through a
intensive press, marketing, and promotion efforts, including pitches
to industry notables, news support on your web site, and a specialized
press kit which will grow as your PR and project successes do.
• Results in the added perception of success for your
company (valuable in itself) which then leads to increased revenues
and cachet throughout your industry -- as well as a substantial
increase to the perception of your company’s net worth worldwide!
Retainer Fees (How they Work, and What
To begin support on retainer, we simply require receipt of a fee
equaling one month’s support up front (most firms require
six), with the fee for each ensuing month due at the end of that
next 30-day period. And except for postage and shipping above
Letter-sized First Class, unlike any other PR firm out there, we
cover all of the other charges we incur, such as long-distance,
telephone or internet usage, design time, etc. Your fee is
your fee, and that’s it.
Per-project support, while much more limited than retainer support,
can be really valuable for the budget-conscious. So following
are a few options which might enable you to get some valuable support
right away, even on a modest budget:
Cost: $750 USD; Timeline: Between 24 hours and 7 days,
depending on turnaround of information and revision.
Includes: 1 press release, created, revised, and sent out by
us to an excellent “hot list” of top newspaper, magazine,
Internet and other contacts contacts. No follow-up, but it
gets you started on a modest budget.
High-End Per-Release Support: 1 Press Release Mini-Campaign
(Including Follow-Up and Reportage)
Cost: $1350 USD; Timeline: 10-14 days, depending on
turnaround of information and revision.
Includes: 1 press release, created, laid out, composed, and
sent by us to our top newspaper, magazine, Internet and other contacts.
Includes one round of follow-up with contacts over a 10-day period,
with reportage to you on anticipated coverage.
Full Per-Project Support on 2 or More Press Release ‘Mini-Campaigns’
to Prime Contacts
2 Mini-Campaign Releases: $2450 USD; 3 Releases: $3600
USD; Timeline: Typically 2-3 weeks per release
Includes: 2, 3 (or more) high-end press releases, created,
laid out, composed, sent out by us to our top newspaper, magazine,
Internet and other contacts . We’d also follow up on
these with (courteous) duplicate sendouts via fax, e-mail and U.S.
Mail to ensure receipt by primary targets, and would then follow
up, reporting back to you on potential coverage.
Other Services, Rates & Options
Writing, Editing, General Marcom Materials Support
Here at Paranoid, we offer a variety of fast, affordable, and quality
writing and creative support services to meet your needs.
Direct Mail Pieces
Company Newsletter Articles
General Proofing & Editing
— And more! We're also that vital "second pair
of eyes" if you just need some quick proofreading on deadline.
Please call or e-mail us for a project quote, and more information.
And check out the attached samples page for a glimpse of what we've
done for other companies nationwide, including CRI (a Division of
IBM Europe), Alpha Cine Laboratories, Corey McPherson Nash, and
PR Campaign Support & Pickup:
Press Follow-Ups ($75/Hour)
Content Composition & General Creative ($150/Hour)
Database Updates ($75/Hour)
Database building and management (Results in ACT!, Outlook, Excel,
Drop us a line for a quote or in-depth
proposal today. Or even if you simply have a general question
about public relations, please don't hesitate to get in touch: